If I’m asked, one of the greatest challenges to executing social media applications is….

the legal department.

So it comes as no surprise after writing a couple of days ago that Complexity Kills, and explaining to the agency concerned that their call to action would almost certainly result in an underwhelming user experience, that they told us “It’s been blessed by legal - we dare not rock the boat.”

Well, there you have it. Sometimes it’s better to keep the lawyers happy than your customers.

Ho hum.

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