According to a MediaPost article last week, outdoor media spending is up 5.1%, “due to its continued deployment of new digital technology.”
Although overall ad spending was down .5% from this time in ’06, Internet spending experienced a gigantic leap – growing a zippy 23.6% in a year.
Unsurprisingly, the biggest drops were seen in newspapers (both local and national) and local mags (although national mags showed a sweet 8.4% boost).
Sure, none of the report is shocking, but always great to see the OOH segment on a continued climb.
Leave a Reply