On the heels of another exciting partnership last week, LocaModa has joined forces with SeeSaw’s extensive out-of-home network to allow patrons to use their mobile phones to interact with digital screens in places like bars and coffee shops and have those interactions posted (in real time) to social networking sites like Facebook.
If you’re at ad:tech San Fran today, be sure to check out the demos for yourself in SeeSaw’s booth (#5679). If you’re web-bound, check out the screenshots of Zepp’s Bar below. The first screenshot shows part of an animated loop as displayed on a large OOH digital sign in a bar. The second image shows the interactions as they are fed directly (with patron opt-in) into Facebook (with Twitter integration soon to come).
A conversation in your favorite bar can now turn into an interactive online experience (and vice versa), pulling in your social graph with a simple, standard SMS.
Technorati Tags: The Web Outside, LocaModa, SeeSaw Networks, Out-of-Home Media, ad:tech, San Francisco, Facebook, social networking, Twitter
April 15th, 2008 at 2:50 pm
Jayne, is that your own shortcode, or are you leasing it from a third party? It’s similar to Textmarks (41411) which is why I’m curious.
Congrats on another cool rollout!
April 15th, 2008 at 3:20 pm
Hey Mark,
We own the 40411 shortcode. Wow, that is pretty close. Those double digit codes get scooped up quickly.
Thanks for the well wishes… We’ll be in touch!
April 16th, 2008 at 1:18 am
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