I’ve previewed the conversation here, and judging by the buzz surrounding the #screenmediaexpo group, it looks like it’s shaping up to be quite a well-attended and highly regarded event! Stephen’s keynote promises to poke, prod, and instigate, so come prepared with pithy commentary and contentiously friendly questions :)
If you’d like to embed the Screenmedia wiffiti/twitter screen in your website or blog, just drop me an email (or leave a comment here) and I can send you an easy embed code to help spread the word!
One week in Vegas, two Gold DSE awards, a huuuuuge launch on Miracle Mile with our Foursquare app, an integration announcement with UCView, a partnership announced with Eventful, and two successful panels by Stephen Randall…
Marking the start of a very exciting and busy quarter for LocaModa, yesterday we announced that our place-based platform will be integrated into indoorDIRECT’s Restaurant Entertainment Network, featuring shows such as theBITE, theBITEWeekend and theBITE@Nite. The network can now run mobile and social interactive applications in more than 1,000 quick-serve restaurants including Wendy’s, Carl’s Jr and McDonald’s.
I typically do a weekly scan of new deployments in digital signage across LocaModa’s most relevant channels – quick serve restaurants, bars, entertainment venues, public spaces. Most are fairly standard POS solutions, digital menu boards, and streaming news content. Since we’re focused on elevating such installments to include interactivity (and ultimately branch them into a cross-channel effort), I often have a hard time evaluating the signage at face value and not immediately jumping to next steps.
Add in fro-yo options to hop aboard the Pinkberry craze? All the smarter.
Their new digital signage installation makes me salivate thinking about the options for interactivity on those screens! To start, patrons could send in texts with their favorite cereal “recipes” and email in mobile photos of their creations once they’ve been built. How about incorporating a social poll where users submit their carby masterpieces and other patrons vote and comment? Add in customized Cereal Bowl Twitter and Flickr hashtags… and now we’re getting somewhere.
For such a fun venue, I’d love to see the ante upped with their DS solution…
Txt @cereal + your message to 87884, or email your photos to firstname.lastname@example.org!