A fantastic conversation has taken shape on the #screenmediaexpo group on LinkedIn, focusing around the current climate of interactive digital signage, expectations for the future, and the merits of integrating interactive DOOH with operational management systems (e.g. POS) contrasted with cross-channel brand awareness campaigns and their (perhaps) more organic sense of user engagement.
(Note: Making that last sentence non-partisan has caused me to break into a legitimate sweat.)
This discussion begins to pull back the curtain for a set of keynotes at the Screenmedia Expo Europe, held in London’s Earl’s Court on May 5-6th, one of which will be delivered by LocaModa’s own Stephen Randall, and the other by Symon’s VP of Biz Dev, Steve Gurley.
If you’re in the DOOH space and not a member of the #screenmediaexpo group, get on it!
And if you are… hop on the discussion thread and prepare to be amazed at the respect and neutrality of all of the contributors. It’s an encouragingly open conversation for the DOOH industry, particularly in its finessing of the oftentimes contentious subject of defining value within an interactive play across all relevant parties – end user, venue, OS, network, brand.
Tags: #screenmediaexpo, digital signage, DOOH, futurology, interactive media, interactive place based signage, keynote speakers, linkedin, linkedin groups, LocaModa, london, place-based media, place-based social media, place-based social media platform, screenmedia expo, screenmedia expo europe, Stephen Randall, steve gurley, symon