The Ginza Graphic Gallery’s 25th anniversary commemorative exhibition brought together 100 beautiful books by 100 (probably equally beautiful) designers. More details here.
Also on display was the gallery’s first e-book and a Wiffiti screen which was tagged to show filtered tweets about the exhibition and Foursquare check-ins.
The event was planned and organized by DNP Foundation for Cultural Promotion and the local technology providers of the Wiffiiti screen were Fujifilm Imagetec.
The DOOH Audience Is mobile so it’s really important that as DOOH practitioners, we understand our audience’s mobile behavior before we get seduced into investing/designing in sexy mobile technologies. But with our ADD generation, often limited to 140 characters, the mobile UX is frequently an afterthought.
Apple, and before them Nokia, really understand (or understood in the case of Nokia) what mobility meant BEFORE designing mobile solutions.
When we humans are mobile, our experience is often focused on an activity that, if interrupted, stops our mobility in its tracks. We could be walking, driving, playing, shopping etc and if interrupted, that interruption better be for a good reason.
A mobile app (ignoring how it’s discovered) should ideally complement a dominant mobile activity. But if it has to interrupt mobile behavior, it has to offer a compelling enough reason for the user to break away from that activity.
As a designer of a mobile experience, if you don’t think about how, when and why an interrupt-driven message will and can be received, you will almost certainly fail.
Is your user standing in line, pushing a shopping cart, carrying a bag, driving, drinking, watching a concert? How much dwell time do they have to notice, act, react, interact? In many cases, the answer is 15-60 SECONDS (see this post on how UX maps to different types of locations and engagement models).
Now work out if your shiny new smartphone app, NFC app, QR code or text messaging CTA are worthy of interrupting your audience. Now sanity-check that your execution includes giving the user enough time AND benefit (e.g. “The 3Fs” Fun, Fame and Fortune, also covered in the above linked post) to engage.
I hope this interruption to your daily reading was worth while. If it was, please Tweet about it. It is wasn’t, I guess I’ve proven a point - because if it’s not even worth your while to click on a simple Twitter icon, how sobering is it to think about engaging your users?
Well, the start of Q4’11 has been really hectic.
Not only were we honored to be participating at the Robin Hood event with Black Eyed Peas in Central Park, but we were also chosen to be the interactive social platform behind a launch campaign for South Park’s new series which kicked off yesterday in New York’s Times Square.
Times Square visitors could create a South Park avatar of themselves at an interactive kiosk, and then see their avatar displayed live alongside real time tweets (hashtagged SOUTHPARK) on the famous MTV/Viacom screen in Times Square.
And of course, unless you were asleep, yesterday also marked the announcement of the much anticipated iPhone5 ahem iPhone4s.
Place-based social media is ALL ABOUT CAPTURING THE MOMENT AND LETTING THE AUDIENCE ENGAGE, so the last photo in the set here just about sums it up. A tweet proclaims “The iPhone4s killed Kenny”.
Last Friday night, in New York City, 60,000 people came The Great Lawn in Central Park to enjoy a concert by the Black Eyed Peas. The event was organized by the Robin Hood Foundation to fund poverty-fighting programs in New York City.
They raised over $4,000,000.
As part of the evening’s connected strategy, 7 huge LocaModa screens displayed live Twitter feeds and photo streams.
For the DOOH geeks amongst us, the screen specs were:
1 x Upstage 26’7″ tall X 55’1″ wide (2.0 aspect ratio)
1 x Mid-stage center: 14’9″ tall X 26’5″ wide (1.77 aspect ratio)
2 x Mid-stage side screens: 11’6″ tall X 9’10″ wide (.8 aspect ratio, portrait)
4 x Crowd screens: 11’4″ tall X 20’8″‘ wide (1.83 aspect ratio)
As the daylight faded (the Peas came on stage at 7.30) the screens were a beacon for engagement. Over 2,000 tweets were sent during the event (which was pretty impressive as we couldn’t even get wireless signal with so many people there!).
It’s not too late to donate here:
Last month I wrote about the DOOH Stack and how we can be informed by Google’s purchase of Motorola’s mobile business and its IP portfolio into thinking through related issues in our own neck of the woods.
Today I read a great post on Arstechnica. Just suspend disbelief for a few minutes and read that post, replacing the word smartphone with DOOH and some of the company names (Apple, Google etc) with our own industry Gorillas.
Hopefully you’ll see why I’m excited about DOOH and how a strategic view of our market might play out.
