Last month I wrote about the DOOH Stack and how we can be informed by Google’s purchase of Motorola’s mobile business and its IP portfolio into thinking through related issues in our own neck of the woods.

Today I read a great post on Arstechnica. Just suspend disbelief for a few minutes and read that post, replacing the word smartphone with DOOH and some of the company names (Apple, Google etc) with our own industry Gorillas.

Hopefully you’ll see why I’m excited about DOOH and how a strategic view of our market might play out.

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