(Photo by jamesjyu)
No, 15 Seconds Or More, is not about love making techniques. It’s far less interesting BUT hopefully more helpful to DOOH networks thinking about how to improve value by being more engaging to customers and audiences.
I previewed parts of the paper over three posts on this blog, and over the holidays, I was able to finish it. (That’s either indicative of how dedicated I am, or that I’m a humbug when it comes to the holiday season - you decide.)
15 Seconds Or More - Engaging Audiences With Place-Based Social Media is available to download for free at LocaModa.com/whitepapers.
Place-based social media can be used to help locations engage customers and brands engage audiences. Understanding how to optimize that engagement requires an awareness of the end user’s availability and ability to participate as well as an appreciation of the environment for their engagement, the Digital Out of Home network’s capabilities and the stakeholder’s objectives.
The white paper describes the stages of user engagement that map to three types of place-based social media engagement; Passive, Active and Interactive, each in turn mapping to distinct social media applications that can optimize the engagement strategy for locations (retail, hospitality, fitness, health care etc) and brands.
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