Another first for LocaModa this week, as we’ve connected Viacom’s iconic framed MTV screen in Times Square to the web, enabling user generated photos and text messages to be submitted (via phone or web), moderated in real time, and displayed for 5 minutes an hour (on the half hour). Users are notified by text or email when their messages are approved and have gone live.
This version of LocaModa’s platform is a result of a venture between MTV and LocaModa and has been designed for branded content and customization. Launched today, the marquee brand during the first month is Stride Gum. They’re encouraging users to send their pretty faces to the screen to grab their :15 of fame! Here’s to a “Ridiculously Long Lasting” partnership!
Tags: digital billboard, Digital Out-of-Home, digital signage, integrated advertising campaign, LocaModa, media distribution platform, mtv, place-based networks, ridiculously long lasting, stride, stride gum, viacom, Wiffiti