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Another first for LocaModa this week, as we’ve connected Viacom’s iconic framed MTV screen in Times Square to the web, enabling user generated photos and text messages to be submitted (via phone or web), moderated in real time, and displayed for 5 minutes an hour (on the half hour). Users are notified by text or email when their messages are approved and have gone live.

Check out the website, and share the live feed with your friends!

LocaModa, MTV, and Stride Join Forces to Showcase UGC in Times Square!

This version of LocaModa’s platform is a result of a venture between MTV and LocaModa and has been designed for branded content and customization. Launched today, the marquee brand during the first month is Stride Gum. They’re encouraging users to send their pretty faces to the screen to grab their :15 of fame! Here’s to a “Ridiculously Long Lasting” partnership!

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2 Responses to “Get Your 15 Seconds of Face Time in Times Square!”

  1. links for 2009-07-21 « Francis Anderson Says:

    [...] 15 Seconds of Face Time in Times Square! An idea that is often presented to clients by agencies but rarely happens. LocaModa connected Viacom’s iconic framed MTV screen in Times Square to the web, enabling user generated photos and text messages to be submitted (via phone or web), moderated in real time, and displayed for 5 minutes an hour (on the half hour). Users are notified by text or email when their messages are approved and have gone live. (tags: ooh digital locamoda) [...]

  2. Innovative OoH: PNC’s Living Wall, Times Square Social, Coke Freestyle Fountain « Francis Anderson Says:

    [...] America scheduled to be constructed on the south side of the bank’s Pittsburgh headquarters. 15 Seconds of Face Time in Times Square! An idea that is often presented to clients by agencies but rarely happens. LocaModa connected [...]

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