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Kicking off this morning on the iconic Viacom Times Square jumbotron, Vans and LocaModa have launched a global cross-channel campaign in 7 languages!

Using LocaModa’s patented place-based media distribution platform, users can submit their photos and messages from across the globe by visiting www.beheretimessquare.com (or vans.com/behere) or by emailing [email protected]. Just put your message in the subject line and attach your photo! U.S. residents can also send texts to @vans + message to 87884.

Each day, a new call to action will be showcased in all 7 languages, giving users a theme for the day’s content (e.g. How do you or someone you know give back to your community?, If you could change or create one law in society, what would it be?). Users are encouraged to post their thoughts on the daily question, or in true Vans style, answer a question of their own :)

Users will receive confirmation after their message has been submitted, and will then be contacted if their message is chosen for display on the big screen. If selected, the user will receive a link to a digital snapshot of their message or photo taken by a camera mounted in Times Square. This pic can easily be shared with friends and family via Facebook or other social utilities, and users can even embed a widget showing recent messages in their own blogs.

A live video feed of the site can be found on Be Here Times Square and on the official on the Vans site. The Be Here website supports English, Italian, German, French, Spanish, Portuguese, and Chinese, making this the first global social media campaign of its kind.

I think it’s pretty clear that Vans is distinguishing themselves as quite the groundbreaking global brand-
and yet the classic checkered slip-ons are still the coolest shoes around.

Official Release

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