Part III of Stephen Randall’s White Paper series on Digital Out of Home best practices has been released today via DailyDOOH.

This paper focuses on curing what we call the “Ghost Town Problem,” which refers to digital screens that receive little to no audience participation. Because every screen lives and dies by its context (both in terms of physical environment and audience composition), solving Ghost Town becomes a complex brew of leveraging content from similar locations and social feeds, providing a relevant and clear call-to-action, and catering content, visuals, and messaging to audience type.

The full text is available for free download.

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