Hey Bostonians (and those who plan to plug in remotely via the CoverItLive feed), just a reminder that the mobile panel featuring LocaModa’s CEO Stephen Randall will kick-off at 8:15 tomorrow in Metcalf Hall @ Boston University.
Here’s the full scoop:
Make Your Message Mobile
* How teens and college students use mobile devices and communications
* Why mobile will be an essential component in the youth marketing mix
* What goes into an effective mobile marketing campaign
* Where mobile technology and communications are going
Panelists:
Stephen Randall, CEO, LocaModa
Sarig Reichert, Vice President, Flixwagon
Thi Linh Wernau, Senior Mobile Stratgist, Nokia
Moderator: Allison Mooney, Senior Director of Trends & Research, Fleishman-Hillard
Can’t make it? Be sure to check Twitter for attendee tweets using the #ymme hashtag… including Stephen’s!
Hopefully the rain will taper off around here and we can get the campus to look like this tomorrow! (Although I admit that bathing suit weather is a bit of a stretch in November… even considering New England volatility.)

Tags: #ymme, Boston University, BU, digital signage, interactive mobile campaign, interactive social media platform, LocaModa, mobile marketing, mobile panel, Stephen Randall, text to screen, twitter, Wiffiti, Youth Marketing Mashup, Youth Marketing Mashup East, YPulse, YPulse Mashup




November 12th, 2008 at 8:16 pm
Holy shnikees that’s an awful lot of information! When are those Mash Ups coming out to Salt Lake City? Shoot me an email when they do!