I’ve received a number of emails about an article in MediaPost titled “Twitter Comes to DOOH” by Erik Sass, posted on Friday, August 12, 2011.

The article concerns “a new offering from Visix, Inc., a digital signage software provider, which recently unveiled a “Twitter Board” and “Twitter Bulletin” among its new DOOH options and creative services.”

The article’s title and Mr Saas’s comments that the combination of Twitter and DOOH “never really occurred to me before I saw it done the first time” leave the reader with the clear impression that Visix’s product is an industry first.

I first want to congratulate Visix for doing the right thing. DOOH + Social media is a great strategy to encourage audience engagement, but I’m sure Visix know that they are not the first to do this.

It might seem petty to proclaim that LocaModa did this first, but here are a few facts:

Since 2008, LocaModa has been running live social media streams on some of the largest DOOH networks in the world, including Clear Channel, RMG, Zoom Media, Ecast and JCDecaux.

Our platform is agnostic - it runs on any digital signage software including Scala, Broadsign, X20 and a multitude of DOOH networks’ proprietary content management systems.

Over 70,000 of our Twitter screens have been used by schools, conferences, events.

We’ve received awards (including one from MediaPost over a year ago) and published dozens of article and white papers about the use and best practice of Twitter/Facebook/Foursquare and DOOH.

And finally, it’s also in the public domain that we have an intellectual property portfolio covering the use of web-based social media on DOOH with one granted and four pending patents with priority dates going back to 2003 (pre Twitter in fact).

So I’m surprised that a Mediapost journalist, especially one who’s written extensively on DOOH and Social media could look at Twitter coming to DOOH in 2011 and think it’s a news story.

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