I’ll let these pics from last night speak for themselves, mainly because I’m battling intermittent Acela wifi…
But as a quick recap, LocaModa is coming home with a win in the “Best Integration with Traditional Media” category at the MediaPost Digital Out-of-Home Awards last night. After the awards ceremony, the Loca team hauled over to Madison Square Garden to check out the end of the 3-Venue Swarm Event, which was a resounding success (and I picked up a swarm badge of my own)! It was awesome to see Loca’s place-based social media platform on the jumbotron in MSG, along with a dozen other flat screens in the VIP Lounge area. We also got a chance to head down to the Garden (ahem, the OTHER Garden) floor and throw down a few fake lay-ups.
Many thanks to our friends at MEC, Federated, and MSG Entertainment for a great night!
Tags: 3-venue swarm, @msgconcerts, awards, best integration with traditional media, cross channel advertising, digital displays, digital signage, DOOH, federated, foursquare, interactive advertising, LocaModa, madison square garden, MEC, mediapost, mediapost awards, MSG entertainment, place-based media, place-based social media, place-based social media platform, swarm, text to screen, VH1 The Great Debate, Wiffiti
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