Copyblogger has a great post today about utilizing ‘digital scraps’ to produce new content. Although the recommendation of repurposing media byproducts to jumpstart new products (or enhance existing ones) is simple, his tips can also be applied to place based media networks and campaigns.
A few ideas:
* Interactive cross-channel campaigns like Be Here benefit from a wide array of content submissions and messages. Encourage users to send in their media nuggets that don’t necessarily fit into their honeymoon album or family photo wall. Think of digital photo walls as the perfect place to submit that photo that is returned at the top of the “Interesting” search result query on Flickr.
* Wiffiti is basically a digital stream of consciousness conversation. There’s no need for users to overthink your CTA. In fact, simple CTAs produce more organic (not to mention more free-form, engaging and fun) content streams. For images, channel your inner Duchamp; txts can be sent in the spirit of Burroughs.
* Posting a contextually-relevant Wiffiti screen on your website invites a constant flow of user input that is automatically collated and displayed to your readers. This online version (whether embedded on Facebook, a dedicated microsite, or within an affiliated blog post), while technically a byproduct of a place based product, is a no-brainer as a value-add.
* The most successful place based apps often mashup multiple social media utilities (e.g. Wiffiti, Foursquare, Twitter, Flickr). Why not join the party?
In the place based mediasphere, encouraging recycling isn’t just the responsible thing to do, it’s the most fun for your viewers, too ;)
Tags: be here, behere, copyblogger, cross channel campaigns, cross channel interactive campaigns, Digital Out-of-Home, digital signage, DOOH, flickr, foursquare, interactive advertising, LocaModa, mashups, place based media networks, place-based social media, twitter