I try to be a good Twitter citizen. Sure, I promote what LocaModa is doing from time to time and RT a few LocaModa tweets. But I balance marketing messages with a supply of tweets that link to posts that I find informative, amusing or inspiring.

Twitter is both a discovery platform and a marketing platform. I use it 75% for discovery and 25% for marketing. Of course it’s up to each person to use it as they fit, and to that end, I unfollow people who use Twitter only for self promotion - and add little or no value.

Of late, I’m getting really annoyed by people in the DOOH community who regularly tweet the same message and/or regularly RT from multiple accounts.

I think that occasionally it’s OK to tweet the same message a couple of times - but more than twice is spam in my books and if you tweet every message at least twice, it’s just annoying. Likewise, occasionally it’s OK to RT a company message on your private Twitter account but that shouldn’t be the majority of your content in my opinion.

So offenders of the above bad practices, consider yourselves unfollowed.

Bookmark It

Hide Sites