Nokia made this video to tout mobile as the emerging fourth screen.
[Click pic to view in new tab.]

Although the piece is extremely well done, here at LocaModa we prefer to think of the fourth screen in a much broader, more integrated sense than simply the “mobile screen” (as slick as they’ve become on many models). Per the Teemu Arina quote I referenced yesterday, this is much more about a convergence of screens (mobile, web, digital out-of-home) than the ascendancy of one particular facet.
All that said… still a video worth watching.
Tags: Digital Out-of-Home, digital signage, DOOH, fourth screen, Interactive Media Platform, LocaModa, mobile screen, mobile web, New Media Triad, Teemu Arina, Wiffiti




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