Thank Mr Diddy.
His vodka brand, Ciroc, came to LocaModa to help celebrate the new year with real-time instances of Foursquare in Times Square and over 100 bars across Manhattan.
The screens also featured filtered real time tweets around the brand, the celebrations and responsible drinking. The campaign ran from mid December 13th to Jan 1st and was a great way to close a great year for everyone involved.
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