Nearly two years ago (Feb 2008), LocaModa launched Jumbli - a mobile and web based word game that was the first cross-channel game to use DOOH and Facebook. Today, Jumbli is still going strong on over 1,000 U.S. bar and cafe screens and in Times Square.
When we launched the game, the first sponsor was AT&T and during their sponsored month, we saw over 300,000 plays and reported that the top “interactive cities” (measured by the percentage of total mobile plays) were: LA 18%, Boston (17%), New York City (17%), and Chicago (10%).
That’s old news - but hang in there… We have Jumbli running on a loop on one of the screens at Loca HQ, and it’s surprising that people are still playing the game (90% via Facebook) from all corners of the world and at all times of the day and night.
Just how much time are the top players spending on Jumbli? As you can see from the above table (click to enlarge), the top player has so far spent the equivalent of 48 days of continuous play!
That’s a lot of time for a word game invented for DOOH screens.
More interesting info on Jumbli can be seen from the Facebook demographic data above (again, click to enlarge) which tells us that outside of USA, Philippines is the top country, then UK. And the top cities are Makati Quezon City and Jakarta, followed by New York. Well that was unexpected!
By the way - KenRandall, ranked #9 in the Jumbli top 10, is my Dad, and now I know he spends way too much time most mornings (from London) being distracted by Jumbli. 28 days to be precise!
Tags: cross channel campaign, Digital Out-of-Home, digital signage, DOOH, DOOH Data, Facebook, interactive advertising, interactive media, interactive social media, Jumbli, LocaModa, Social Media, Social Media Data, statistics, Times Square
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