We’ve teamed up with AT&T (and their agencies, of course) to launch a place-based extension of the Title Tweets campaign in 850 bars in key markets nationwide. We’ll be running trending match-ups throughout the tourney, so whether you’re pulling an Obama and have Kansas winning it all, or a sucker like me, who (for reasons unknown) is putting her faith in Syracuse… you can make your voice heard in a bar near you!
The screen below was spotted at the Dog Ear Tavern in NYC.
Tags: AT&T, cross channel campaigns, digital display, Digital Out-of-Home, digital signage campaigns, DOOH, interactive campaigns, LocaModa, march madness, ncaa, place-based social media, title tweets
March 18th, 2010 at 11:42 am
This is SO COOL- all users’ comments from bars are also being fed onto the AT&Ts online Twitter based destination too so you can continue the conversatino even after you leav the bar!! Check it out at http://www.titletweets.com
:) Shameless plug