Developing social media platforms, tools, applications, widgets etc is always a moving target. APIs, terms and conditions etc change daily - so when vendors offer you their social media solution, you better know what questions to ask. You need to avoid being legally exposed for running social media software or content that does not comply with a social media platform’s terms and conditions.

For example, Twitter states VERY CLEARLY that no product can have TWEET in its name. Their full branding rules are here.

The growing competition for putting tweets on public screens requires the DOOH buyer to be sophisticated and knowledgeable enough to choose the right social media vendor.

This is a very specialized space.

Buyer beware.

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